Summary
Measuring the Impact of U.S. Foreign Policy Communications Worldwide
Strategic communications are only effective if they produce measurable results. The Office of Audience Insights and Measurement (AIM) helps ensure that Department of State communications are informed by evidence and evaluated through rigorous performance measurement. We partner with regional bureaus, overseas posts, and interagency partners to develop monitoring, evaluation, and learning approaches that assess the effectiveness of communications supporting U.S. foreign policy.
Areas of Impact
● Design performance measurement approaches for international communications campaigns.
● Develop logic models and theories of change linking activities to measurable outcomes.
● Create meaningful indicators and establish performance targets.
● Support collection, validation, analysis, and visualization of qualitative and quantitative data.
● Translate findings into practical recommendations for leadership.
● Strengthen organizational learning through lessons learned and continuous improvement.
● Support initiatives involving strategic competition, disinformation, migration, democracy, and public diplomacy.
Why This Work Matters
The Office of Audience Insights and Measurement helps ensure that the Department's strategic communications are not only well designed, but demonstrably effective. By measuring what works, identifying opportunities for improvement, and translating data into actionable insights, AIM strengthens the Department's ability to engage foreign publics in support of U.S. foreign policy objectives.
This job announcement is for a contract position at the Department of State, with the possibility for federal employment in the future. Please reach out to the hiring manager listed in the announcement for more information.
Responsibilities
What You'll Do
● Develop Performance Measurement Plans (PMPs).
● Assist with logic models and theories of change.
● Develop indicators, baselines, and targets.
● Design data collection tools.
● Analyze qualitative and quantitative data.
● Develop dashboards and data visualizations.
● Prepare reports and executive briefings.
● Coordinate with bureaus, overseas missions, contractors, and interagency partners.
● Maintain Performance Indicator Tracking Tables (PITTs).
● Support Communities of Practice and working groups.
● Coordinate meetings, document action items, and follow through on deliverables.
● Improve performance measurement processes across GPA/ST/AIM.